With the rise in popularity of cannabis, the number of cannabis brands has increased significantly, meaning there’s a lot more competition than there used to be. Your cannabis packaging design is one of the best ways to ensure your products stand out and entice potential customers to choose you over your competitors.
Beyond encouraging sales, a great cannabis packaging design showcases your brand. It tells consumers who you are and what you represent. It assists with brand recognition, helping customers find your products even when surrounded by numerous others. Packaging also functions to protect the product inside.
When it comes to cannabis packaging, you have several options. Here, we’ll take a closer look at a few different types and offer some tips for choosing the best cannabis packaging solutions for your products.
Types of Packaging Design for Cannabis Products
There are several types of packaging for cannabis products:
Glass Jars and Bottles
Glass jars and bottles come in many shapes and sizes. They’re nonreactive, easy to clean, and reusable. These containers are ideal for a wide range of products, from flowers and pre-rolls to concentrates and tinctures. Clear glass showcases the product inside, while opaque options offer protection from UV light. The downside is that glass can be more expensive than other materials. It can also shatter if dropped.
Plastic vials work well for products like single pre-rolls and small amounts of flowers. One of the top benefits of these containers is that they’re affordable. They come in a variety of colors. Many vials feature child-resistant lids. They’re also easy to label. However, plastic can absorb odors, and it’s not ideal for long-term storage.
Tin containers provide an airtight seal that protects their contents from light, moisture, and air. They’re reusable, recyclable, and nonreactive too. They’re also great for embossing, allowing you to add textural elements to your packaging design. Tin can be more expensive than other materials, though.
Mylar bags are a popular packaging solution for flowers and edibles. They can hold a lot of product, and they’re easy to label. Made from a combination of plastic and aluminum foil, these bags provide an airtight seal and protect products from the elements. Although Mylar bags are reusable, they aren’t ideal for longer-term storage.
Paper boxes make a great exterior packaging solution, offering additional protection for cannabis containers like glass jars, bottles, and vials. They’re highly customizable, lightweight, easy to label, and eco-friendly. While they look neat and clean, boxes can damage easily.
Quick Tips for Choosing the Right Cannabis Packaging Design
Here are a few quick tips to keep in mind that can help you determine the best cannabis packaging design for your brand:
Keep Legal Requirements in Mind
The cannabis industry has strict packaging and labeling requirements that your brand must follow to avoid legal issues. Exact requirements vary from state to state. Be sure to read up on your state’s laws to ensure compliance.
Know Your Target Audience
Understanding your target audience is crucial for creating an effective cannabis packaging design that attracts attention and entices customers to buy your products. Envision how they’ll see your product on a dispensary shelf for the first time. Consider where they’ll take it, where they’ll use it, and what features they’re most excited about.
Think Outside the Box
While you may have to follow specific rules and regulations, your cannabis packaging doesn’t have to look like every other brand’s. To stand out from the crowd, do something different. Add textural elements, give your packaging another purpose, or make it interactive. A unique cannabis packaging design can help make your brand more memorable.
Enlist the Help of Professionals
Your packaging design is often your brand’s first major impression on consumers. Working with cannabis packaging design experts can help ensure you get it right. At Highopes, we can assist you at every step of the way with services like packaging design, concepting, proofing, and sourcing. We work with you to create a packaging design that tells the world who you are and what you stand for. We’ll also help ensure your cannabis packaging is effective and compliant.
Choose Highopes as Your Cannabis Packaging Solutions Partner
Are you looking to create a packaging design that captures the attention of your target audience and accurately reflects your brand? Contact Highopes to learn more about our cannabis packaging solutions today!