Cannabis Brand Identity Consulting

Utilize your identity and supporting visuals to communicate better.

Branding is your logo. It’s also your name. And your story. Not to mention your products too. Branding is the combination of all the impressions your business has on a customer.

Good branding makes a consumer a customer for life; because it’s not what you sell or where you’re from, it’s who you are that matters most.

Pacific & Pine Cannabis Merchandise Design Beanie
Nuvata Cannabis Merchandise Design - Tote Bag
Campfire Cannabis Dispensary Merchandise Design - Mug & Cup
Cannabis Packaging and Label Design for Better Daze

Build Your Brand with Expert Cannabis Brand Identity Consulting Services

Why do consumers often choose branded products over generics? The answer is simple: branding. Consumers have always directed their dollars toward the brands they trust, and that couldn’t be truer for the cannabis industry. This is why more businesses are seeking out our specialized cannabis brand identity consulting services to enhance their market presence.

HIGHOPES has a dedicated cannabis brand consulting team that wants to tell your company’s story through every facet of your business, from your website design to your social media presence and more. If you own a cannabis brand, identity consulting is the first step to unearthing what makes your company unique.

Understanding the essence of your brand is crucial in a market flooded with choices. Our approach involves digging deep into what sets your business apart, identifying your core values, and highlighting your strengths in a way that appeals to your target audience. This strategic positioning is essential for standing out and for creating a lasting connection with your customers.

Once we’ve covered the basics, our cannabis brand identity consulting services experts will infuse every element of your business with your messaging. Some of our cannabis branding services include:

  • Logos and graphics design
  • Color palette, font, and tone exploration
  • Slogan creation
  • Product package design


Whether you already have a vision or are entirely new to cannabis branding, design your company image with our branding experts.

Here are the ins and outs on how we can lend a helping hand with our branding services.

Brand Strategy

  • Personality
  • Moodboard
  • Target Audience
  • Competitor Analysis


  • Brand Story
  • Tagline
  • Mission Statement
  • Value Props
  • Tone of Voice


  • Brand Naming
  • Product Naming
  • Effect Naming
  • Competitor Analysis

Logo Design

  • Logo System
  • Brand Colors
  • Style Sheet

Identity Design

  • Logo System
  • Brand Colors
  • Brand Fonts
  • Secondary Elements
  • Photo Direction

Brand Guidelines

  • Stratey & Positioning
  • Identity Elements
  • Color Codes
  • Usage Examples

Our approach is about uncovering who you are, then communicating it clearly and concisely to your customers.

This is what you can expect with our branding process.

Create Your Brand Identity with HIGHOPES

The key to flourishing in this competitive industry is cannabis brand promotion. Consulting with one of our experts is your first step towards securing your company’s future because it’s not just your product that boosts brand loyalty; it’s also your message.

HIGHOPES offers expert cannabis brand identity consulting services that will help you define the core elements of your brand and give you a competitive edge. Together, we can create marketing campaigns that tell your compelling story while ensuring compliance. Because this is a regulated industry, there’s a lot more than meets the eye to cannabis brand development. Consulting services from HIGHOPES prioritize your company’s long-term success while considering legality.

Find your ideal audience and keep them for life. Utilize our cannabis brand strategy services today.

Patrick Toste from HIGHOPES

Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!

Not looking to start a project? Click here to contact us instead.