Better Daze

  • Brand Strategy

  • Messaging

  • Naming

  • Logo Design

  • Packaging Design

  • UX/UI Design

  • Development

Better Daze Hands in Soil

Introducing naturally better cannabis for a high with a higher purpose.

Getting ready to bring their organically-grown with zero pesticides or chemicals cannabis to Michigan smokers, Better Daze’s team needed to show and tell customers you can smoke good with none of the bad. From the ground up, we crafted a complete brand foundation that enabled Better Daze to pioneer a movement of growing cannabis the way it should be — all-natural.
Business Type(s)

Cultivation

Market(s)

Michigan

Industry Type

Recreational

The Challenge

Better Daze needed customers to quickly and clearly understand their cannabis was cultivated in a cleaner, greener way. 

However, they wanted to avoid the typical organic look and go more cool than crunchy.

Our Solution

From strategy to website, we positioned and crafted their brand to not only feel eco friendly, but represent premium quality.

We built a complete brand foundation that expertly embodied their cannabis with a conscious.

The Results

With a consistent and cohesive brand, Better Daze was able to enter the Michigan market with a clear, concise vision and mission that resonated with dispensary buyers, budtenders, and customers alike. These elements helped secure shelf space and build brand awareness.

Better Daze Cannabis Branding - Logo on Wall
Better Daze Cannabis Branding - Logo on Beanie
Branding

We created a visual and verbal identity that felt familiar to conscious consumers and clearly communicated their sustainable cultivation process for producing all-natural cannabis products.

Better Daze Cannabis Branding - Logos on Shirts
Better Daze Cannabis Branding - Logo on Cup
Better Daze Cannabis Branding - Logo on Pins
Better Daze Cannabis Branding - Marketing Poster
Better Daze Cannabis Branding - Packaging Label
Packaging Design

We highlighted Better Daze’s sustainable and organic cultivation process in a way that called out to customers from dispensary shelves. We strateged a secondary labeling system that maximized efficiency and minimized costs.

Better Daze Cannabis Branding - Pre-Roll Packaging Design
Better Daze Cannabis Branding - Mylar Bag Packaging Design
Better Daze Cannabis Branding - Three Mylar Bags
Better Daze Cannabis Branding - Marijuana Jar Packaging Design
UX/UI Design & Development

A simple one-page website was built to educate on their eco-friendly process, organically grown products, and current strains while driving customers to find their cannabis in stores.

Better Daze Cannabis Website Design - Full Home Page
Better Daze Cannabis Website Design - Mobile Indoor Flower Section
Better Daze Cannabis Website Design - Find Location Popup
Better Daze Cannabis Website Design - Strain Detail Section
Better Daze Cannabis Website Design - Pre-Roll Pack
Better Daze Cannabis Website Design - Certification & Pesticide Section
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Patrick Toste from HIGHOPES

Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!