As the first thing your customers often see when they encounter your products, your weed packaging matters. Great packaging does more than protect the product inside. It has the power to capture the attention of your target audience and set you apart from your competitors. It tells your brand story. It can also promote brand recognition and influence purchasing decisions.
Cannabis packaging, whether it’s a weed packaging box, bag, or glass jar, starts with packaging sourcing — the process of finding and buying the best packaging solutions for your weed business. Here’s what you need to know.
How Packaging Procurement Works
Packaging sourcing — or packaging procurement — takes time. Let’s take a quick look at how the process works.
Assess Your Product Packaging Needs
One of the first things you’ll need to do is figure out your specific packaging needs. What type of product will the packaging hold? What shape is it? How big is it, and how much does it weigh? Is it fragile?
Along with the product itself, consider your target audience. The types of packaging you choose, including the materials and overall design, will likely be different depending on who your customers are. Researching your competitors may help inform your decisions, too.
Compliance is another vital consideration. Cannabis packaging rules and regulations vary from one location to another. Before you finalize any decisions, familiarize yourself with your state and local cannabis laws.
Research Weed Packaging Suppliers
Take some time to research potential packaging suppliers. Conduct a general online search, check online platforms, or consult with a professional. Your needs can help you narrow your options. Compare turnaround times, costs, and customer service. And don’t hesitate to request samples.
Negotiate and Order
Once you determine your preferred supplier, reach out to discuss terms and negotiate pricing. Some companies may be willing to work with you on cost, especially if you buy in bulk. However, you want to avoid sacrificing quality for a lower price. Confirm shipment details and lead times when you place your order.
How to Get Packaging for a Product: Packaging Sourcing Tips for Weed Businesses
Ready to nail your weed packaging design? The following packaging sourcing tips can help.
Consider Eco-Friendly or Reusable Options
Consumers are becoming increasingly aware of their carbon footprints. They’re making conscious decisions to reduce their environmental impact, including shopping with more sustainable brands. Look into high-quality, eco-friendly packaging options, such as biodegradable, recycled, or reusable materials.
Test Your Packaging
Even if you received samples, test your new packaging before officially launching your products for sale. That way, you can make sure everything checks out and address any issues if necessary.
Consult the Pros
Packaging sourcing can be an overwhelming process. Fortunately, you don’t have to do it alone. Professionals like those at Highopes are here to help. They’ll work with you to design and source unique packaging that protects your products and attracts customers.
Let Highopes Help With Your Packaging Sourcing Needs
Your cannabis product packaging tells the world who you are and what you’re all about. Let Highopes help you leave lasting, positive impressions with our packaging design services. Our team of professionals will work with you every step of the way, from concepting and design to packaging sourcing and everything in between. Visit us online or contact us to get started today!
