vidacann

Preparing For
A Transition To
Recreational Use

  • Website Design & Development
  • SEO Marketing by Foottraffik
VidaCann is a medical dispensary ranking the 5th largest in Florida as of 2018. They currently have 17 locations in operation around the state servicing the medicinal cannabis communities. With the onset of competition within the state, VidaCann recognizes the importance of maintaining their strong presence within the market. Additionally, with the impending legalization of recreational cannabis, VidaCann is working towards pivoting their current brand identity to one focusing more on lifestyle and needed the website to embody this new attitude.

HIGHOPES worked with the VidaCann team to create a new website from the ground up from design through development. With our strategic partner, Foottraffik, providing SEO copywriting to boost search results.
The goal for Vidacann's website aesthetic was to create a visual experience that resonated with their customer base, reflected an authentic Floridian lifestyle, and represented medical (as well as recreational) cannabis use.
Great care was taken to develop custom widgets, workflows and distribution of data to assist with dispensary management, menu management, and overall marketing efforts. These tools and workflows allow VidaCann to be able to own their site with minimal time investment, and effortlessly expand their store presence online.
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