vidacann

Preparing For
A Transition To
Recreational Use

  • Website Design & Development
  • SEO Marketing by Foottraffik
the project background

Lifestyle-Focused And
Recreational Ready 

VidaCann is a medical dispensary ranking the 5th largest in Florida as of 2018. They currently have 17 locations in operation around the state servicing the medicinal cannabis communities.With the onset of competition within the state, VidaCann recognizes the importance of maintaining their strong presence within the market. Additionally with the impending legalization of recreational cannabis, VidaCann is working towards pivoting their current brand identity to one focusing more on lifestyle and needed the website to embody this new attitude.

HIGHOPES worked with the VidaCann team to create a new website from the ground up from design through development. With our strategic partner, Foottraffik, providing SEO copywriting to boost search results.
WEBSITE DEVELOPMENT

Automation
& Optimization

Great care was taken to develop custom widgets, workflows and distribution of data to assist with dispensary management, menu management, and overall marketing efforts. These tools and workflows allow VidaCann to be able to own their site with minimal time investment, and effortlessly expand their store presence online.

A Streamlined
Mobile Experience

Since a significant part of VidaCann's current, and future, target demographic are Millennials there would most likely be a majority of users accessing the website via their smartphones. For this reason, it was crucial that VidaCann's website operate efficiently and convert sales through an adapted user experience for a mobile environment.