Better Daze
Brand Strategy
Messaging
Naming
Logo Design
Packaging Design
UX/UI Design
Development
![Better Daze Hands in Soil](https://www.highopes.co/wp-content/uploads/2022/01/gabriel-jimenez-jin.jpg)
Introducing naturally better cannabis for a high with a higher purpose.
Business Type(s)
Cultivation
Market(s)
Michigan
Industry Type
Recreational
The Challenge
Better Daze needed customers to quickly and clearly understand their cannabis was cultivated in a cleaner, greener way.
However, they wanted to avoid the typical organic look and go more cool than crunchy.
Our Solution
From strategy to website, we positioned and crafted their brand to not only feel eco friendly, but represent premium quality.
We built a complete brand foundation that expertly embodied their cannabis with a conscious.
The Results
With a consistent and cohesive brand, Better Daze was able to enter the Michigan market with a clear, concise vision and mission that resonated with dispensary buyers, budtenders, and customers alike. These elements helped secure shelf space and build brand awareness.
![Better Daze Cannabis Branding - Logo on Wall](https://www.highopes.co/wp-content/uploads/2022/01/BD_Logo.jpg)
![Better Daze Cannabis Branding - Logo on Beanie](https://www.highopes.co/wp-content/uploads/2022/01/BD_Beanie.jpg)
Branding
We created a visual and verbal identity that felt familiar to conscious consumers and clearly communicated their sustainable cultivation process for producing all-natural cannabis products.
![Better Daze Cannabis Branding - Logos on Shirts](https://www.highopes.co/wp-content/uploads/2022/01/BD_Mans.jpg)
![Better Daze Cannabis Branding - Logo on Cup](https://www.highopes.co/wp-content/uploads/2022/01/BD_Mug.jpg)
![Better Daze Cannabis Branding - Logo on Pins](https://www.highopes.co/wp-content/uploads/2022/01/BD_Pins.jpg)
![Better Daze Cannabis Branding - Marketing Poster](https://www.highopes.co/wp-content/uploads/2022/01/BD_Poster.jpg)
![Better Daze Cannabis Branding - Packaging Label](https://www.highopes.co/wp-content/uploads/2022/01/BD_Tape.jpg)
Packaging Design
We highlighted Better Daze’s sustainable and organic cultivation process in a way that called out to customers from dispensary shelves. We strateged a secondary labeling system that maximized efficiency and minimized costs.
![Better Daze Cannabis Branding - Pre-Roll Packaging Design](https://www.highopes.co/wp-content/uploads/2022/01/MC_PreRollPack_V2.jpg)
![Better Daze Cannabis Branding - Mylar Bag Packaging Design](https://www.highopes.co/wp-content/uploads/2022/01/MC_PackagingDesign_Mockups_V6-1.jpg)
![Better Daze Cannabis Branding - Three Mylar Bags](https://www.highopes.co/wp-content/uploads/2022/01/MD_MylarBags.jpg)
![Better Daze Cannabis Branding - Marijuana Jar Packaging Design](https://www.highopes.co/wp-content/uploads/2022/01/BD_Jar.jpg)
UX/UI Design & Development
A simple one-page website was built to educate on their eco-friendly process, organically grown products, and current strains while driving customers to find their cannabis in stores.
![Better Daze Cannabis Website Design - Full Home Page](https://www.highopes.co/wp-content/uploads/2022/01/Web-1.jpg)
![Better Daze Cannabis Website Design - Mobile Indoor Flower Section](https://www.highopes.co/wp-content/uploads/2022/01/Mobile-1.jpg)
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Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!
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