Better Daze
Brand Strategy
Messaging
Naming
Logo Design
Packaging Design
UX/UI Design
Development
Introducing naturally better cannabis for a high with a higher purpose.
Business Type(s)
Cultivation
Market(s)
Michigan
Industry Type
Recreational
The Challenge
Better Daze needed customers to quickly and clearly understand their cannabis was cultivated in a cleaner, greener way.
However, they wanted to avoid the typical organic look and go more cool than crunchy.
Our Solution
From strategy to website, we positioned and crafted their brand to not only feel eco friendly, but represent premium quality.
We built a complete brand foundation that expertly embodied their cannabis with a conscious.
The Results
With a consistent and cohesive brand, Better Daze was able to enter the Michigan market with a clear, concise vision and mission that resonated with dispensary buyers, budtenders, and customers alike. These elements helped secure shelf space and build brand awareness.
Branding
We created a visual and verbal identity that felt familiar to conscious consumers and clearly communicated their sustainable cultivation process for producing all-natural cannabis products.
Packaging Design
We highlighted Better Daze’s sustainable and organic cultivation process in a way that called out to customers from dispensary shelves. We strateged a secondary labeling system that maximized efficiency and minimized costs.
UX/UI Design & Development
A simple one-page website was built to educate on their eco-friendly process, organically grown products, and current strains while driving customers to find their cannabis in stores.
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