nuvata

  • Brand Strategy

  • Messaging

  • Naming

  • Logo Design

  • Packaging Design

  • UX/UI Design

  • Development

  • In-store Collateral

  • Print

  • Digital Marketing

Nuvata Cannabis Packaging Design in Purse

Enjoy the wellness, mindfulness and fun that cannabis can bring to life.

Nuvata had a vision, proprietary hardware, and top-quality cannabis oil but needed assistance crafting the brand around it all. HIGHOPES worked with their team from day one to strategize the positioning, design and identity, expand their visual system, kick-start their marketing, and help give Nuvata all the tools the brand needed to succeed. 

Business Type(s)

Processor

Market(s)

California & Oklahoma

Industry Type

Recreational & Medical

The Challenge

Nuvata’s goal was to enter the market and immediately compete with the industry-leaders through strong positioning, branding, and marketing. Additionally, at the time, disposable vaporizers were a new and unfamiliar product to cannabis consumers.

Our Solution

We worked closely alongside Nuvata to build a brand from A to Z that targeted new consumers, focused on flavor, and offered a curated cannabis experience for everyone. After establishing their foundation, we continue to assist in branding and marketing efforts.

The Results

In combination with strong operations, Nuvata was able to rapidly expand across California with positive market reception. This previous success has enabled the brand to branch into other product lines and enter the Oklahoma medical market.

 

Nuvata Cannabis Branding - Woman Holding Vape
Nuvata Cannabis Branding - Woman Using Vape
Branding

After strong strategic positioning and crafting of consumer messaging, a minimal yet colorful visual direction was developed to clearly communicate both the flavor and effect of their products.

Nuvata Cannabis Branding - Tote Bag
Nuvata Cannabis Branding - Water Bottle
Nuvata Cannabis Branding - Passing Vape
Nuvata Cannabis Vaporizer Packaging Design - Body Dominant Packaging
Nuvata Cannabis Vaporizer Packaging Design - Full Mind Packaging
Nuvata Cannabis Vaporizer Packaging Design - Mind Dominant Packaging
Nuvata Cannabis Vaporizer Packaging Design - Mind Balance Packaging
Nuvata Cannabis Vaporizer Packaging Design - Body Balance Packaging
Nuvata Cannabis Vaporizer Packaging Design - Full Body Packaging
Nuvata Cannabis Vaporizer Packaging Design - Live Resin Packaging
Packaging Design

In combination with a proprietary naming system, each of Nuvata’s product packaging highlighted its specific flavor, effect, and recommended experiences — which made it easy for every customer to find and enjoy the benefits cannabis can bring to life.

Nuvata Cannabis Branding - Mind Dominant Packaging
Nuvata Cannabis Branding - Full Mind Packaging
Nuvata Cannabis Branding - Product Packaging
UX/UI Design & Development

Consumers are invited to explore and educate themselves further on the brand’s background, cannabis consumption, and their dispensary partners through a fun, colorful digital experience. An integration with Jane enables customers to easily order Nuvata at their favorite dispensaries for in-store pickup.

Nuvata Cannabis Website Design - Full Homepage
Nuvata Cannabis Website Design - Live Resin Page
Nuvata Cannabis Vaporizer Web Design - Select A Product
Nuvata Cannabis Vaporizer Web Design - Full Mind Section
Nuvata Cannabis Vaporizer Web Design - Body Balance Section
Nuvata Cannabis Vaporizer Web Design - Full Body Product
Nuvata Cannabis Vaporizer Web Design - Shop All Products Section
Nuvata Cannabis Branding - Booklet
Nuvata Cannabis Branding - Booklet Unfolded Design
Marketing & Advertising

A variety of print collateral and digital marketing was utilized to support in-store sales, inform customers about their products, and increase overall brand awareness.

Nuvata Cannabis Branding - Booklet Design
Nuvata Cannabis Marketing Design for Cannabis Now
Nuvata Cannabis Marketing Design for High Times
Nuvata Cannabis Branding - Sales Sheet Design
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Patrick Toste from HIGHOPES

Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!