nuvata
Brand Strategy
Messaging
Naming
Logo Design
Packaging Design
UX/UI Design
Development
In-store Collateral
Print
Digital Marketing
![Nuvata Cannabis Packaging Design in Purse](https://www.highopes.co/wp-content/uploads/2021/10/nuvata_banner_bg.jpg)
Enjoy the wellness, mindfulness and fun that cannabis can bring to life.
Nuvata had a vision, proprietary hardware, and top-quality cannabis oil but needed assistance crafting the brand around it all. HIGHOPES worked with their team from day one to strategize the positioning, design and identity, expand their visual system, kick-start their marketing, and help give Nuvata all the tools the brand needed to succeed.
Business Type(s)
Processor
Market(s)
California & Oklahoma
Industry Type
Recreational & Medical
The Challenge
Nuvata’s goal was to enter the market and immediately compete with the industry-leaders through strong positioning, branding, and marketing. Additionally, at the time, disposable vaporizers were a new and unfamiliar product to cannabis consumers.
Our Solution
We worked closely alongside Nuvata to build a brand from A to Z that targeted new consumers, focused on flavor, and offered a curated cannabis experience for everyone. After establishing their foundation, we continue to assist in branding and marketing efforts.
The Results
In combination with strong operations, Nuvata was able to rapidly expand across California with positive market reception. This previous success has enabled the brand to branch into other product lines and enter the Oklahoma medical market.
![Nuvata Cannabis Branding - Woman Holding Vape](https://www.highopes.co/wp-content/uploads/2021/10/nuvata2.jpg)
![Nuvata Cannabis Branding - Woman Using Vape](https://www.highopes.co/wp-content/uploads/2021/10/nuvata61.jpg)
Branding
After strong strategic positioning and crafting of consumer messaging, a minimal yet colorful visual direction was developed to clearly communicate both the flavor and effect of their products.
![Nuvata Cannabis Branding - Tote Bag](https://www.highopes.co/wp-content/uploads/2021/10/NU_Tote1.jpg)
![Nuvata Cannabis Branding - Water Bottle](https://www.highopes.co/wp-content/uploads/2021/10/NU_WaterBottles1.jpg)
![Nuvata Cannabis Branding - Passing Vape](https://www.highopes.co/wp-content/uploads/2021/10/nuvata331.jpg)
Packaging Design
In combination with a proprietary naming system, each of Nuvata’s product packaging highlighted its specific flavor, effect, and recommended experiences — which made it easy for every customer to find and enjoy the benefits cannabis can bring to life.
![Nuvata Cannabis Branding - Mind Dominant Packaging](https://www.highopes.co/wp-content/uploads/2021/10/nuvata171.jpg)
![Nuvata Cannabis Branding - Full Mind Packaging](https://www.highopes.co/wp-content/uploads/2021/10/nuvata111.jpg)
![Nuvata Cannabis Branding - Product Packaging](https://www.highopes.co/wp-content/uploads/2021/10/nuvata-diff-pack.jpg)
UX/UI Design & Development
Consumers are invited to explore and educate themselves further on the brand’s background, cannabis consumption, and their dispensary partners through a fun, colorful digital experience. An integration with Jane enables customers to easily order Nuvata at their favorite dispensaries for in-store pickup.
![Nuvata Cannabis Website Design - Full Homepage](https://www.highopes.co/wp-content/uploads/2021/10/Nuvata_Web-1.jpg)
![Nuvata Cannabis Website Design - Live Resin Page](https://www.highopes.co/wp-content/uploads/2021/10/Nuvata_img10.jpg)
![Nuvata Cannabis Branding - Booklet](https://www.highopes.co/wp-content/uploads/2021/10/NU_Booklet-12.jpg)
![Nuvata Cannabis Branding - Booklet Unfolded Design](https://www.highopes.co/wp-content/uploads/2021/10/nuvata15.jpg)
Marketing & Advertising
A variety of print collateral and digital marketing was utilized to support in-store sales, inform customers about their products, and increase overall brand awareness.
![Nuvata Cannabis Branding - Booklet Design](https://www.highopes.co/wp-content/uploads/2021/10/nuvata16.jpg)
![Nuvata Cannabis Marketing Design for Cannabis Now](https://www.highopes.co/wp-content/uploads/2021/10/nuvata17.jpg)
![Nuvata Cannabis Marketing Design for High Times](https://www.highopes.co/wp-content/uploads/2021/10/nuvata18.jpg)
![Nuvata Cannabis Branding - Sales Sheet Design](https://www.highopes.co/wp-content/uploads/2021/10/nuvata13.jpg)
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Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!
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