A Digital Brand
Experience For
Baby Boomer Moms

  • Website Design & Development
the project background

Premium Edibles Targeted
Towards Older Women

Highland Pantry is a California cannabis brand entering the market with premium edible products targeted towards older Baby Boomer generation women. As the prepared their brand for an official launch, they needed a team that could expertly build a website that expanded on their visual identity and efficiently informed customers where to purchase their product. HIGHOPES designed and developed Highland Pantry’s website to boost their success as they launch into the recreational cannabis industry.

Organic Shapes And Bright Colors

Using Highland Pantry’s existing visual identity and package design, we translated and expanded the brand through the website. Translucent and opaque organic shapes take on a new form from the packaging and become an aesthetic platform for the site’s design. The spectrum of brand colors brings a pleasant variety and establishes a hierarchy in information.