Welcoming in the new era of high-end, exotic cannabis flower.
Leveraging meticulously selected genetics and a state-of-the-art indoor facility, GoodGood was preparing to enter their market with the plan of becoming an industry leader. We gave their brand an identity that connected with connoisseurs, communicated their product’s quality, and stood out on the shelf.
GoodGood was going to be entering the highly competitive California market, specifically the flower sector.
Among their competition were some of the most recognized and reputable brands in the cannabis industry nationwide.
After analyzing the competitive landscape for opportunities, we crafted a unique, authentic, and disruptive identity that captured their core audience’s attention.
We then expanded the identity into eye-catching packaging and an informational brand site.
The brand foundation we crafted for GoodGood ensured they stayed consistent and cohesive as they entered the California market.
With their distinct visuals, they have been able to generate rapid notoriety and hype which has also assisted in securing shelf space.