Double Delicious

  • Brand Strategy

  • Messaging

  • Identity Design

  • Packaging Design

  • UX/UI Design

  • Development

People Enjoying Double Delicious Products on Hike

An industry pioneer ready to reposition in order to progress into an industry leader.

Since 2014, Double Delicious has been producing clean and quality cannabis products that their consumers can count on. As the next generation of the family-owned business took over, they were looking to take Double Delicious to the next level. HIGHOPES strategically re-established their foundation and evolved their identity to help take them to the top of the Washington market.

Business Type(s)

Processor

Market(s)

Washington

Industry Type

Recreational

The Challenge

Double Delicious lacked a strong focus and direction of who they were and where they were going. As a veteran of the industry they had built valuable customer awareness but didn’t understand who their customer was.

Our Solution

By analyzing data, we identified and repositioned Double Delicious as a value cannabis brand. From there, we evolved their entire visual direction to communicate to customers they offered the best products at the best price. 

The Results

Since the launch of their rebrand, positive response has enabled the to expand product offerings and increase market penetration. Our contributions have helped them secure top market share positions for multiple product categories.

Double Delicious Cannabis Branding - New vs Old Logo
Branding

In order to retain existing brand awareness, we evolved and expanded their visual identity in a way that remained familiar to their core customers. An accessible and welcoming approach was taken to align with their new value brand positioning.

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Double Delicious Cannabis Branding - T Shirt Design
Double Delicious Cannabis Branding - Logo Variations
Double Delicious Cannabis Branding - Key Chain
Double Delicious Cannabis Branding - Water Bottle
Double Delicious Cannabis Branding - Marketing Billboard Design
Double Delicious Cannabis Branding - Business Card
Packaging Design

A fresh perspective and system was introduced into Double Delicious’s large offering of cannabis products. Both color and iconography were incorporated to aid customers in selecting the right product, effect, and overall experience for them.

Double Delicious Cannabis Branding - Capsule Packaging Design
Double Delicious Cannabis Branding - Cartridge Packaging Design
Double Delicious Cannabis Packaging Design - Group of Products
Double Delicious Cannabis Packaging Design - Capsules
Double Delicious Cannabis Packaging Design - Cartridges
Double Delicious Cannabis Packaging Design - CBD Isolate
Double Delicious Cannabis Packaging Design - Gels & Creams
Double Delicious Cannabis Packaging Design - Dabz Products
Double Delicious Cannabis Packaging Design - Delights Products
Double Delicious Cannabis Packaging Design - Infusionz Products
Double Delicious Cannabis Packaging Design - Quenchers Products
Double Delicious Cannabis Packaging Design - RSO Products
Double Delicious Cannabis Packaging Design - Tanker Products
Double Delicious Cannabis Packaging Design - Indica Dabz
Double Delicious Cannabis Website Design - Full About Page
UX/UI Design & Development

In addition to expanding their rebrand into a digital experience, Double Delicious’s website was designed to showcase their spectrum of products and make it simple for customers to find them in stores or even order them online for pick-up.

Double Delicious Cannabis Website Design - Full Home Page
Double Delicious Cannabis Website Design - Discover Products Section
Double Delicious Cannabis Website Design - Our Story Section
Double Delicious Cannabis Website Design - Locations Page
Double Delicious Cannabis Website Design - Infusionz Products
Double Delicious Cannabis Website Design - Order Online Page
Double Delicious Cannabis Website Design - Full Products Page
Double Delicious Cannabis Branding - Banner
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Patrick Toste from HIGHOPES

Ready to start unlocking the potential of your cannabis brand? Submit the form below and our Creative Director, Patrick, will be in touch!