An industry pioneer ready to reposition in order to progress into an industry leader.
Since 2014, Double Delicious has been producing clean and quality cannabis products that their consumers can count on. As the next generation of the family-owned business took over, they were looking to take Double Delicious to the next level. HIGHOPES strategically re-established their foundation and evolved their identity to help take them to the top of the Washington market.
Double Delicious lacked a strong focus and direction of who they were and where they were going. As a veteran of the industry they had built valuable customer awareness but didn’t understand who their customer was.
By analyzing data, we identified and repositioned Double Delicious as a value cannabis brand. From there, we evolved their entire visual direction to communicate to customers they offered the best products at the best price.
Since the launch of their rebrand, positive response has enabled Double Delicious to expand product offerings and increase market penetration. Our contributions have helped them secure top market share positions for multiple product categories.