acclivity cannabis

& Enjoyable Education
for a Terpene Pioneer

  • Social Media Marketing
  • Digital Design
A core value of the Acclivity Cannabis brand is consumer education, which they identified was lacking in the industry overall. More specifically, consumer understanding of terpenes and their direct relationship to the consumer's experience. Acclivity wanted to utilize the Instagram platform to reach their audience with a campaign highlighting the terpenes associated with their cannabis strains and detailed, yet digestible, terpene information.

Three individual post groupings were designed within the full social media campaign. Each featuring educational information,through copy and graphics, on the terpenes featured in their three featured strains.
Playing off a ski resort’s snow report, we created a campaign for Acclivity’s Instagram account named the Terp Report. Each Terp Report coincided with a strain from Acclivity flower product line and highlighted the top three terpenes found. Furthermore, each major terpene was broken down with a description, benefits, fun facts, and where else they can be found.
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