Today’s cannabis customers need to be able to find your business no matter the device they use to browse the web. With increased frequency, your potential customers aren’t using their laptop or desktop computers to search. Modern consumers rely on their smartphones to research local businesses and buy the products they seek, whether they are searching from home or on the go. To stay competitive, your cannabis web design must be optimized for mobile devices. This means your site must look and function just as well on a smartphone or tablet as it does on a traditional desktop computer. Creating a mobile-optimized site involves adjustments to site design and functionality, but these efforts are well worth it when they help your business connect with future customers.