The Importance of a Mobile Optimized Site

Today’s cannabis customers need to be able to find your business no matter the device they use to browse the web. With increased frequency, your potential customers aren’t using their laptop or desktop computers to search. Modern consumers rely on their smartphones to research local businesses and buy the products they seek, whether they are searching from home or on the go. To stay competitive, your cannabis web design must be optimized for mobile devices. This means your site must look and function just as well on a smartphone or tablet as it does on a traditional desktop computer.  Creating a mobile-optimized site involves adjustments to site design and functionality, but these efforts are well worth it when they help your business connect with future customers.

The Majority Is Mobile

It’s hard to imagine just how vital mobile optimization is for cannabis websites until you look at the numbers behind the clicks.  Web traffic from mobile devices has grown dramatically over the last decade. According to Statista, a mere 0.7% of web traffic throughout the globe came from mobile devices in 2009. By 2018, that figure rose to more than 52%.  If your dispensary website isn’t easy to use on a mobile device, you could be losing more than half of your potential customers.

Don’t Make Them Wait

Few things are more frustrating to web customers than waiting for a slow website to load, especially if they’re a first-time visitor. When your website isn’t optimized for mobile devices, it can take a long time to load. As a result, you risk losing future buyers who will abandon your site before you ever get a chance to show them your products or services. One study showed that 43% of consumers are unlikely to return to a slow-loading site. And what happens when your customers start looking somewhere else? More than 40% head to the competition.

Seal the Deal On the Go

If your cannabis-related business includes e-commerce sales opportunities, mobile optimization is even more important. Research shows that consumers spend twice as much time shopping online with smartphones and tablets as they do with desktop or laptop computers.  You want to make sure that the online shopping experience of your business rivals the excellent customer service and aesthetics your customers have come to expect in-store as well. This means including easy browsing, clear navigation for adding items to a shopping cart, and a simple checkout process.  Don’t make anyone have to pinch, scroll, or squint to buy cannabis products or accessories from your online store. If your customers have trouble seeing what’s for sale or have concerns that your site isn’t secure, you’ll lose customers.

Get Help Getting Mobile Optimized 

While mobile internet usage has taken off in the last several years, many businesses continue to overlook the importance of a mobile-optimized web presence. Working with professional digital marketing and mobile web design experts is an easy way to ensure you’re not missing out on mobile sales. To learn more about mobile optimization and see how your site can help you stand out in the highly competitive cannabis industry, contact HIGHOPES today.
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