Many dispensary owners put a lot of time and effort into attracting new customers. After all, new customers are vital for brand growth. New customers aren’t the only ones who matter, though. Your current customer base plays an integral role in your success too.
Retail customer retention is essential for many reasons. First, it can save you money. It costs less to retain existing customers than it does to attract new ones. Second, it helps you earn more. A 5% increase in your retail customer retention rate can boost your profits by 25% to 95%. Additionally, 65% of a business’s sales come from repeat customers.
Want to turn more of your dispensary shoppers into loyal, repeat visitors? The following customer retention strategies may help.
1. Consider Your Dispensary Design
The look and feel of your dispensary interior design can influence every aspect of a customer’s experience in your shop. A well-planned dispensary layout can not only inspire them to make their first purchase but also encourage them to come back time and again.
2. Implement a Loyalty Program
A loyalty program is a great way to incentivize customer loyalty and retention. Research has shown that customers are more likely to continue shopping with brands that offer loyalty programs. They’re also more likely to spend more and believe that such programs enhance their experience.
When it comes to implementing a dispensary loyalty or rewards program, you have several options. There are numerous types of programs as well as plenty of great rewards or incentives you can offer.
3. Provide an Amazing Customer Experience
Every visit to your dispensary should be an exceptional experience for customers. One of the best ways to achieve this is to provide personalized experiences. After all, every customer is different. Ensuring top-notch dispensary customer care allows you to develop deeper relationships with your patrons and makes it easier to earn their loyalty.
4. Offer Quality Products
If you want your customers to keep coming back, you want to ensure their complete satisfaction. An impeccable in-store experience is only part of that process. Another component is the products you sell.
High-quality products from reputable brands are a must. And while you want to carry a good variety of different products, you might also consider tailoring your selection to fit your customers’ needs. That way, you’re more likely to become their go-to dispensary.
5. Collect Feedback
Ask your customers for their input. One way to do this is by asking for reviews. Surveys are also a beneficial tool. Include a QR code on your dispensary receipts or send post-purchase emails that include a satisfaction survey link.
The data you gather can show you what you’re doing well and pinpoint areas for improvement. Don’t just collect information, though. Use what you learn to make your dispensary better. You’ll show your customers that you care about them, which can help boost your retail customer retention rate.
Boost Your Dispensary Retail Customer Retention With Highopes
While new customer acquisition is important, you also want to make sure your dispensary shoppers continue coming back. Need a little help? The cannabis branding and marketing experts at Highopes are here for you. Visit us online or contact us today to learn more!