Should Your Cannabis Brand Start a Blog? What to Know

Cannabis Brand Blogging for Marketing

Content marketing is an integral component of many businesses’ digital marketing strategies. According to recent statistics, 71% of marketers say it’s become more important to their companies over the past year.

Blogging is one of many content marketing strategies organizations, including those in the cannabis industry, have at their disposal. And with 80% of bloggers reporting that it drives results, it’s arguably one the most popular. The tactic involves writing posts or articles about topics related to your business and posting them to your website. 

Done well, cannabis blogging can help you reach more potential customers and grow your business. But there’s more to it than writing and publishing an article.

Should My Business Have a Blog? Key Benefits to Consider

A well-planned, well-executed cannabis blogging strategy offers several notable benefits:

  • Higher search engine ranking
  • Greater visibility
  • More web traffic
  • Increased brand awareness
  • Building trust and customer loyalty
  • More conversions

7 Tips for Successful Cannabis Blogging

Before you start blogging for your cannabis business website, there are a few essential things you’ll want to keep in mind:

1. Know Your Audience

Researching your target audience will help you determine the type of content they’ll find most interesting and useful. Customer profiles or buyer personas can be helpful here, as they provide valuable data about your ideal purchasers. Another option is to ask your current social media followers what they’d be most interested in reading. 

2. Perform Keyword Research

What words and phrases are your target audience typing into the search bar to find information related to your cannabis business? Strategically incorporating these words into relevant posts can aid in search engine optimization efforts while also allowing you to share valuable content. 

3. Optimize for Search Engines

Search engine optimization (SEO) involves numerous tactics — one of which is using keywords — to improve your ranking in online search results. Other components of SEO include:

  • Links (internal and external)
  • Break up chunks of content with headers/subheaders 
  • Include a meta title and description (with relevant keywords)
  • Add an enticing call to action (CTA)

4. Focus on Posts That Add Value

Avoid using your blog to make sales pitches. Instead, craft engaging, relevant content that provides value to your target audience. For instance, a dispensary might publish articles that help readers determine their ideal cannabis delivery methods or what to look for in quality products. These types of posts encourage visitors to keep coming back for more. 

5. Promote Your Content

While optimized content can increase your visibility in organic searches, you can benefit more by promoting your blog. Share recent updates on social media platforms. Encourage your followers to share as well. Build an email subscription list to notify your subscribers about new posts. 

6. Be Consistent (and Patient!)

Blogging isn’t a strategy that generates instant results. It takes time, effort, consistency, and a bit of patience. Publish new posts regularly and monitor their performance. 

7. Partner With a Professional

What if you want a blog for your cannabis business but don’t have the time — or knowledge — to do it yourself? That’s where having skilled SEO experts with in-depth knowledge of the cannabis industry can help. With a partner like Highopes, you can focus on running your business while the professionals handle creating content and growing a blog that drives results. 

Reap the Benefits of Cannabis Blogging With Highopes

Are you ready to enjoy the benefits of an optimized blog for your cannabis business? Contact Highopes to get started today.

Patrick Toste from HIGHOPES

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