As the cannabis industry continues to grow, so does the need for specialized cannabis SEO companies. SEO agencies are a dime a dozen, but finding one that really understands the cannabis industry can be a challenge.
While there are many “regular” SEO agencies out there that claim to be able to do cannabis SEO, the truth is that it takes a special set of skills and knowledge to be able to optimize a website for the cannabis industry.
Weed is highly regulated, so it’s important to find a cannabis SEO agency that understands the sensitivities and compliance issues involved. In addition, the pot industry is rapidly evolving, so you need an agency that stays up to date on the latest trends and changes.
How SEO Will Benefit Your Cannabis Brand
Cannabis SEO is an ongoing process that should be incorporated into your overall marketing strategy. Search engine optimization will benefit your cannabis brand in the following ways:
- Increasing visibility: For customers to find your website, it needs to rank high on search engine results pages (SERPs). You can achieve this by optimizing your website for the right keywords and improving your overall search engine optimization strategy.
- Generating leads: Once people find your website, you need to make sure they stay there long enough to become a lead. SEO can help you keep visitors on your site longer by optimizing your website for user experience and providing relevant, engaging content.
- Improving conversions: Once you have generated leads, you need to convert them into customers. Cannabis SEO can help you improve your website’s conversion rate by making sure your website is optimized for conversion and by providing relevant calls to action (CTAs).
The Services SEO Companies Offer
The services offered by SEO companies vary, but most offer a combination of the following:
The first step in any good SEO strategy is keyword research. Cannabis SEO companies will help you identify which keywords to target to ensure your website appears in relevant search results.
Once you know which keywords to target, it’s time to optimize your website for those keywords. This includes making sure your website’s title tags, meta descriptions, header tags, and content are all optimized for the keywords you want to rank for.
In addition to optimizing your website, you also need to optimize your off-page factors, such as your social media profiles and backlinks. SEO companies can help you with this by creating high-quality content to share on social media and building links to your website from other websites.
Reporting and Analytics
SEO companies will provide you with monthly reports that show you how your website is performing in search results and which areas need improvement.
What Should You Look for in an SEO Company for Your Cannabis Brand?
If you want to know how to choose an SEO agency, here are some green flags (no pun intended) to keep an eye out for:
They Understand the Cannabis Industry
This may seem like a no-brainer, but you’d be surprised how many “regular” SEO agencies don’t really understand how the cannabis industry works. The right SEO company will have a team of people who understand the ins and outs of the cannabis industry and can help you to make sure that your website is compliant with all the latest regulations.
They Know How to Target Your Buyers
One of the challenges of cannabis SEO is that you have to be careful about who you target with your marketing efforts. Hire a team of experts who know how to target your specific audience so that you don’t waste your time and money on marketing campaigns that don’t reach the right people.
They Can Give You a Competitive Edge
The cannabis industry is constantly changing, and new regulations are being put into place all the time. A good cannabis SEO company will make sure that they stay up to date on all of the latest changes so that they can help you keep your website compliant.
They Have a Proven Track Record
When you’re looking for a cannabis SEO company, make sure to ask for case studies and testimonials from past clients. Any reputable agency will be more than happy to provide you with examples of their work so you can see the results they’ve been able to achieve.
The Bottom Line
If you want to make sure that your cannabis website is optimized for search engines, you need to work with a cannabis SEO company.
While there are many “regular” SEO agencies out there, only a specialized cannabis SEO company will have the knowledge and expertise to help you achieve the results you’re looking for.
Do your research and take your time to find the right cannabis SEO company for your business — it will be worth it in the long run!
How HIGHOPES Can Skyrocket Your Organic Reach
At HIGHOPES, we offer branding and marketing services for cannabis companies, including brands, retailers, and ancillary companies. We understand the unique challenges that come with marketing a cannabis company. We have the experience and expertise to help you navigate the ever-changing landscape of the cannabis industry.
Here are just a few of the ways we can help you:
Developing and Implementing an SEO Strategy
We will work with you to develop an SEO strategy that meets your specific goals and needs. We will help you to choose the right keywords, optimize your website for search engines, and create content that is relevant and engaging.
Once people find your website, we will help you to keep them there with stellar content. We will also help you to convert those leads into customers with compelling calls-to-action (CTAs).
We will help you to optimize your website for conversion so that you can turn your leads into customers. Our team knows best practices for site speed, keyword strategy, and more.
If you’re looking for an agency that understands the cannabis industry, contact HIGHOPES today. We’re here to help you achieve your marketing goals and kill it in organic search results!