In 2024, the demand for cannabis is at an all-time high. The global marijuana market was valued at 21 billion in 2023, and it’s expected to keep growing at a rate of 25% from 2024 to 2030. This rise in consumer demand comes at a time when more people are using technology in their lives than ever before.
Customers in every industry expect to be able to browse products on a website or mobile app — and cannabis is no exception. Website customer experience, or website CX, depends on how easy and enjoyable it is to navigate your website. The smallest changes in website design could mean the difference between a customer buying from you or turning to another online cannabis retailer.
Here are the top four tips to help you learn how to improve website user experience for dispensary customers.
1. Put Mobile First
Mobile-first design is a strategy that prioritizes the experience of mobile users. 76% of adults say they make smartphone purchases, which means mobile usability is more important than ever for cannabis websites. When you optimize a website for mobile, it delivers a faster, smoother experience.
A streamlined and mobile-optimized design keeps your website intuitive, responsive, and user-friendly, no matter what device your customers are using.
2. Make the Design Accessible
While it’s often overlooked in website design, it’s not something you can afford to ignore for your cannabis marketing.
The Americans with Disabilities Act (ADA) requires digital content to be accessible to those with disabilities. Of course, this isn’t just about compliance. Adults with disabilities have a higher prevalence of marijuana use — both recreational and medicinal — compared to those without disabilities.
If your website doesn’t have accessibility features like screen readers, closed captioning, and readable text, you could be leaving out a portion of your target audience.
3. Keep It Simple and Streamlined
A cluttered, complicated dispensary menu isn’t just an eyesore. When dispensary menus are hard to read or navigate, you’re putting another hurdle between your customers and your products. If it proves too difficult or time-consuming, they could bounce from your page altogether, turning instead to a competitor.
A great cannabis website should be simple and streamlined, with plenty of white space to make the menu readable.
4. Aim For Consistent Brand Design
Across your apps, website pages, blog posts, and more, always aim for consistent brand design. A consistent website should feel familiar and effortless for users. They should know exactly what to expect — where to find the menu, how to filter through your products, and how to go to the next step to checkout.
Website Customer Experience: Making a Powerful First Impression
To keep up with demand and stand out in the crowded cannabis market, you need to go above and beyond in delivering an exceptional website customer experience. Everything should be streamlined, from the dispensary logo to the navigation menu, to provide the most convenient possible customer experience.It’s one thing to know that your website needs an upgrade. It’s another task entirely to implement these changes effectively. Running a small to mid-sized dispensary is hard enough — let us take care of your website optimization needs to provide a seamless customer experience. Learn more about what we do or contact us today to start your partnership.
