HAVE A HEART

Marketing The First
Cannabis-Sponsored 
Snowboard Team 

  • Print & Digital Marketing
  • Website Design & Development
 Have A Heart gathered some of the leading snowboarders, and cannabis advocates, to form the Have a Heart official snowboard team. Their five riders cannot only shred with the best but have personal values similar to Have A Heart. With the winter season coming along and the mountains opening up, Have A Heart wanted to spread the work on their team of riders while drawing increased traffic to stores and boosting online orders.

HIGHOPES worked with Have A Heart to create a marketing campaign that would build awareness around the snowboard team, attract visitors to their website, and convert more sales. 
We concepted and designed print marketing material that could be dispersed at Have A Heart dispensary locations. Each accordion fold brochure was small enough to slip into an exit bag and contained limited information on each rider. Customers were directed to the campaign microsite to learn more about the Have A Heart snowboard team and their favorite products.
Supporting social media content, specifically, Instagram, was created to capture the audience outside the store walls. Each rider was given an introduction post that included their image, name, and a teaser of information in the form of a caption. Again, users were directed to learn more about the rider at the campaign microsite. The posts were staggered over a period of time to maximize consumer impressions.
The hero of the campaign was the snowboard team microsite which contained detailed information, a Q & A, and the favorite products for each rider. Users could learn more all about the team and, through call to actions, could quickly shop the team’s favorite cannabis products carried at Have A Heart stores. Additionally, users could easily jump to the main Have A Heart site to educate themselves more on the brand itself.
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