Never judge a book by its cover. Well, that doesn't really apply in the cannabis market because your brand's packaging design is typically the first major impression on a consumer. Your product's packaging is the stage for your brand to let the world know who you are, what your story is, and what you represent.
Bag? Jar? Box? Tube? The World Is Your Oyster.
Before thinking about your cannabis company's packaging design, it's important to start with the basics — materials. The packaging solution you choose for your product is a direct representation of your brand and should match both your aesthetic and attitude. It's also a premium opportunity to stand out on the shelf.
Packaging Design Should Tell The Story Of Your Brand.
Your brand's cannabis packaging design should effortlessly combine and communicate your visual identity, values, tone, and product details to consumers. In the cannabis market, it's crucial to connect with your target audience to establish brand loyalty that can last a lifetime.
In The End, The Details Create The Big Picture.
Designing your brand's cannabis packaging is just half the fun, printing and producing is the other half. Printing techniques and methods can drastically elevate your packaging aesthetic while reinforcing the values of your brand. Ink, paper, and texture are tools that can be utilized to promote who you are as a brand and highlight what matters to you.