Your CBD brand design is integral to your company. After all, you’ll use it pretty much everywhere. It’ll be a part of your marketing, advertising, and product design. It’ll also be a prominent component of your website, social media content, and other digital (and print) marketing efforts.
In short, your CBD brand design provides insight into who you are and what you’re about. It makes you memorable, sets you apart from your competitors, and allows prospective customers to connect with you. So, you’ll want to make sure you get it right.
Check Your CBD Brand Design
If you’re currently developing your brand, the following checklist can help ensure your brand design is on-point:
Clear Brand Image
Your brand image is how your audience perceives your company and your products. As different people can interpret the same thing differently, clarity is crucial. A clear brand image can create a memorable first impression, establish credibility, and boost brand recognition. Everything you do, from design choices to how you present yourself, should embody the image you want to portray.
Simple and Legible
A complicated or busy design and hard-to-read typography can be visually overwhelming and may turn prospective customers away. Simple, clean cannabis branding and legible fonts are much easier on the eyes and allow your target audience to figure out who you are in no time.
On-Brand Colors and Imagery
Colors and imagery influence your brand identity. A color palette gives you variety, allowing you to develop unique designs — including CBD brand designs — while staying true to your brand. The images you select or create should also match up with your identity. Consistency is key.
Scalable and Versatile
Ideally, your company will grow. At the same time, trends change. As tempting as it may be to follow the latest fads to stay relevant, doing so could cost you, especially if they don’t line up with your brand image. Your CBD design should be timeless and able to grow with you.
Relevant and Personalized to Your Target Audience
Your CBD design — and your brand as a whole — should appeal to your target audience. That will help you connect with them on a more personal level.
Tips for a Strong CBD Brand Design
Here are a few quick tips for creating a solid, successful CBD design:
Research Your Competitors
While you may be vying for the attention of the same target audience, you can learn a lot from your competitors. Knowing what they’re up to can help inform your own decisions and find ways to differentiate yourself.
Talk to Your Audience
One of the best ways to design a CBD brand that connects with your target audience is to find out from the source what their interests are and what they want. Surveys or polls on social media or through emails can provide helpful insight.
Read the Data
You won’t know your CBD brand design is working as you want it to if you don’t monitor it. Determine the information you want to track, such as perception, brand associations, purchasing behaviors, and loyalty. Then collect and analyze your data.
Work With an Expert
If you’re unsure of how to make a strong CBD design, working with an expert may help. A partner like HIGHOPES that’s well-versed in CBD and cannabis branding can help you create a design that’s both effective and compliant. You’ll also be able to focus your attention on other aspects of your company.
Create a Solid CBD Brand Design With HIGHOPES
Are you looking to create a CBD design that matches your brand and speaks to your target audience? HIGHOPES is here to help. Visit us online to learn more about our services, and get in touch with us today.