As the cannabis industry grows, competition among dispensaries stiffens. You have to work continually to reach your target audience and distinguish yourself from other shops in your area. That’s where marketing comes into play. The question is, do you opt for in-house marketing or outsource your needs?
With an in-house team, you rely on your current employees or hire additional full-time employees to handle your dispensary marketing. Outsourcing involves working with an outside agency to complete specific marketing projects. Here, we’ll look at some of the most notable distinctions between in-house marketing vs. outsourcing that can help you decide which solution is best for you.
1. An in-House Team Can Offer More Control
Whether you’re all together in one room or working remotely, in-house marketing team members are available to collaborate on a campaign at the same time. You can see how your plans are coming along and address potential issues as they arise.
When you outsource, you don’t have nearly as much control. An agency’s hours may differ from your own, which can make communication and collaboration more challenging. However, finding a reputable cannabis marketing agency that knows the industry and makes an effort to work closely with you can help alleviate some of these concerns.
2. Outsourcing Can Be More Cost-Effective
The cost of hiring, training, and paying full-time employees can be expensive, not only financially but time-wise too. You might be able to handle some of your marketing efforts yourself, but you already have a lot on your plate. Trying to juggle too much could affect the results of your marketing campaigns and your overall success.
A marketing agency could save you time and money by not having to recruit, hire, and train new employees. It also alleviates one of the burdens of running a dispensary, making it possible to devote more time and attention to other areas of your dispensary.
3. An in-House Team Knows Your Dispensary
The people you hire get to know your dispensary inside and out. They learn its values and how it operates. That kind of knowledge can help them create marketing campaigns that more closely align with your brand.
Marketing agencies don’t have the same intimate knowledge of your dispensary. However, the best firms will take the time to learn as much about your company and its values as possible to help ensure they create top-quality campaigns.
4. Outsourcing Gives Access to Expert Marketing Talent
While you can provide your team with the essential training and tools they need to accomplish your marketing goals, doing so takes time and money. Working with an agency, however, gives you immediate access to marketing experts. Many individuals working for an agency already have in-depth knowledge and substantial experience working on projects similar to yours and can help you get results.
As a dispensary, your marketing needs are going to be different than businesses in other industries. Agencies like HIGHOPES specialize in cannabis marketing, helping to ensure that all of your efforts are effective, on-brand, and compliant.
Hiring in-House vs. Outsourcing: Which Is Right for Your Dispensary?
When deciding how to handle your marketing needs, it’s crucial to weigh both sides and explore your options thoroughly. As you do, think about the scope of your marketing goals. You’ll want to consider your preferences too. Speaking with cannabis marketing experts can also help point you in the right direction. Are you ready to learn how an experienced cannabis marketing agency can help you market your dispensary and grow your brand? Let’s chat! Contact HIGHOPES for more information today.