Branding is your logo. It's also your name. And your story. And your products too. Branding is the combination of all the impressions your business has on a consumer. Good branding creates a customer for life; because it's not what you sell or where you're from, it's who you are that matters.
Your logo is your flag,
so wave it loud and proud.
A brand's logo design is the single most important visual element when communicating who you are to cannabis consumers. A successful logo will weave together your brand's attitude, values and vision while presenting itself in a simple, clear, and concise way. In the highly diluted cannabis market, it's crucial consumers comprehend who you are as a brand is on a personal level.
Your name is the verbal representation of your brand.
A brand name and logo should support one another to strengthen the overall cannabis brand's identity. While the logo will be the primary visual representation of the brand, a name needs to communicate who you are as a brand on a verbal level. A brand name should be encompassing, memorable, and authentic.
Get the word out with your business cards and other stationary.
Once a brand identity has been established it is typically necessary that branded materials follow. Business cards, letterheads, and envelopes are standard business materials that serve as extensions of your brand and should represent who you are accordingly.
Extend your brand across social media platforms.
A good brand is consistent across all it's branded platforms especially in social media. Consumers interact with brands frequently via social media and they are premium areas to utilize your brand identity, tone of voice, and secondary elements.
Let's Create Great Cannabis Branding, Together.
If you want to join forces on a project or learn more about what we can do for your cannabis brand, get in touch with us. We'd be glad to hear from you and answer any questions you have.